Clear simple communication really helps when dealing with a complex global problem like climate change. The United Nation’s book, Kick the Habit, is a great example with plenty of useful comparisons.
Ban Ki-moon, Secretary-General of the United Nations, launched the book. He says:
Addiction is a terrible thing. It consumes and controls us, makes us deny important truths and blinds us to the consequences of our actions. Our society is in the grip of a dangerous greenhouse gas habit. The message of this book is that we are all part of the solution. Whether you are an individual, a business, an organization or a government, there are many steps you can take to reduce your climate footprint.
Picture – examples of greenhouse gas emission amounts generated by different activities or goods. Pictures like this are throughout Kick the Habit.