Follow the money. It’s a famous tradition and there’s been lots of impressive 2010 announcements. These include the big picture: India’s green domestic product; and, the International Energy Agency calling for the world to eliminate fossil fuel subsidies. These currently stand at $312Bn in 2009 versus renewables at $57Bn
At a project scale there are substantial moves and the numbers are getting large: a $1.3 billion finance package and loan guarantee for the world’s biggest on land wind farm in the USA. Or the world’s largest solar project close to securing a loan guarantee. Overall wind power grew 25% globally this year, representing about $60 billion of investment (at USA costs).
It’s not only big projects but coordinated individual action as well. For example, in Australia 100,000 rooftop solar panels were installed this year. That’s more were installed in the entire previous decade.
On a company scale, GE’s business case for buying (not selling) electric cars sees it predicting a half billion dollars in revenue. And a sector scale HSBC estimates energy efficiency opportunities to be a $1.2 trillion market in 2020.
Next post continues the 2010 wrap looking at Technologies Previous post Overview: The Money, The Tech The Mind
2010 more than ever before has seen clean green solutions becoming mainstream. Here’s a short sweep across the changes, from the more conventional money and technology measurements to the as important, if not driving underpinnings, individual mindsets and our local and global cultures.
The wrap: We’ve seen five waves of innovation since the industrial revolution and the sixth wave could be a clean revolution. But is it mainstream? Or more to the point when is it likely to be?
There are some compelling signs. These cover from big picture measurement: Bloomberg reporting India will have a Green Domestic Product by 2015 (environmental costs into GDP source press release); to, pop culture: electric cars in rap and the movies.
There’s a pressing need with indicators, such as greenhouse gas emissions and biodiversity impacts, continuing to head in the wrong direction. We need fast change, past just technical solutions and into society.
Hugo Spowers, founder of Riversimple, frames this opportunity well. He says the principle barriers to sustainability aren’t actually technical. If you are prepared to change multiple things simultaneously you overcome so many barriers. Listen to the whole interview here: hydrogen car, new business model
This is a set of four short posts covering some of these changes. Next: The Money