In just one year, the number of Australians considering climate change when they buy doubled. Nearly half (47 percent) of people surveyed in the Ipsos-Eureka 2009 Climate Change report nominate purchasing decisions as a main behaviour undertaken to reduce emissions.

This trend is supported by some hard statistics. An Australian Bureau of Statistics (ABS) survey finds from 2007 to 2008 the number of Australian households buying green/renewable electricity increased – significantly!

The ABS records a 51 percent jump in the quantity of green power sold. The latest national figures show greenpower customers are approaching a million households in Australia.

Picture: Quote from Ipsos-Eureka Climate Change report